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3 results for "Marketing Skills"

Articles

Research Article

ENTREPRENEURIAL SKILLS AND BUSINESS GROWTH OF SMALL AND MEDIUM ENTERPRISES IN ABUJA MUNICIPAL AREA COUNCIL (AMAC), FCT ABUJA

Published in Kensington Business School International Journal of Social Sciences and Management (KBSIJSSM) · 23 Jul 2026

This study examined the effect of entrepreneurial skills on the business growth of Small and Medium Enterprises (SMEs) in Abuja Municipal Area Council (AMAC), Federal Capital Territory (FCT), Abuja. The study was motivated by the persistent…

10.0000/e0a226e8 Open Access
Research Article

The Influence of Leadership Style on Marketing Performance in Organizations: A Case Study of Selected Small and Medium Enterprises (SMEs) in AMAC, Abuja

Published in Kensington Business School International Journal of Social Sciences and Management (KBSIJSSM) · 23 Jul 2026

This study examined the influence of leadership style on marketing performance in organizations, with a particular focus on selected Small and Medium Enterprises (SMEs) in Abuja Municipal Area Council (AMAC), Abuja, Nigeria. Leadership style plays…

10.0000/6f074e52 Open Access
Research Article

Transforming Students into Entrepreneurs: The Role of Entrepreneurship Education in Shaping Entrepreneurial Mindset of Students in Nigerian Universities

Published in Kensington Business School International Journal of Social Sciences and Management (KBSIJSSM) · 17 Nov 2025

Youth unemployment in Nigeria remains a critical socio-economic challenge, underscoring the need for higher education to produce graduates capable of creating employment. Entrepreneurship education (EE) has emerged as a strategic tool for…

10.0000/166cee59 Open Access